The Biggest Loser has taken the reality genre to a new level. The title stands out on an infinite list of reality shows, because it sticks in our heads. It stimulates viewers’ curiosity. Who would want to be the biggest loser? It’s something different and unexpected. The Biggest Loser takes a creative approach to reach its target audience [...]
Entries from March 2008
March 7, 2008
It’s All About “The Donald”
A salad of celebrities has stirred a sassy new season of The Apprentice. The season’s tasks have showcased the business talents of stars, such as country music singer Trace Adkins, actress Marilu Henner and U.S. Gold Medalist Jennie Finch. The Celebrity Apprentice isn’t the first time we have seen celebs take advantage of personal networks yank [...]
March 5, 2008
Idol is Going Social
In my PR writing class, we have been talking about ways that social media have transformed the PR landscape. I’ve been an avid “Facebooker” throughout my four years of college, but our classroom conversations have steered my attention to ways that the entertainment industry engages publics through social networking sites.
As I sifted through the American Idol Web site yesterday, I [...]
March 4, 2008
Scoop Me Some Idol!
Simon, Paula and Randy are back with another season of American Idol, and the competition is just starting to heat up. The trio has given us a glimpse of America’s next pop star along with 23 other hopefuls. I can hardly wait for the newest Idol’s tracks to accompany Carrie Underwood’s latest album in my car and Kelly Clarkson’s first [...]
