The Biggest Loser has taken the reality genre to a new level. The title stands out on an infinite list of reality shows, because it sticks in our heads. It stimulates viewers’ curiosity. Who would want to be the biggest loser? It’s something different and unexpected. The Biggest Loser takes a creative approach to reach its target audience by encouraging obese contestants to make healthy lifestyle changes. The weight loss success of contestants, who lose sometimes half of their body weight in a few months, encourages us viewers of all sizes to maintain great health. What better place to motivate people to acquire active lifestyles than right from the couch? 
The Bigger Loser’s expert trainers educate viewers with sticky and simple pre-commercial exercise and food tips. They reveal their sincerity by directly encouraging viewers to participate at home and by developing tight-knit relationships with cast members. The emotional and physical issues that surround the series are real, and in an overweight nation, they relate with the majority of viewers. The show’s general messages apply to everyone and are easy to remember. Most importantly, they keep us publics thinking about the show – even when it’s over.
Viewer share how The Biggest Loser has changed their lifestyles:
Photo Credit: http://nbc.com
